# Case Study Template — Problem / Solution / Result

_Free template from ProofMints — https://proofmints.com_

Fill in every section in order. Delete the prompts in italics as you go.
Aim for 400–800 words total.

---

## 1. Headline

_One sentence naming the client and the outcome, with a number if you have one._

> Example: How a six-person design studio cut proposal turnaround from nine days to two.

## 2. Client snapshot

- Client name:
- Industry:
- Size / stage:
- Working with us since:
- Headline result:

## 3. The problem

_What was going wrong before you arrived, in the client's own words, and what it
was costing them (time, money, morale, lost deals)._

## 4. What they tried first

_The workaround, in-house attempt or competitor that did not stick — and why._

## 5. The solution

_What you did, in the order you did it. Concrete steps, no jargon. Three to five
short paragraphs or bullets._

1.
2.
3.

## 6. The result

_Before-and-after numbers with a timeframe. Add one qualitative change too._

| Metric | Before | After | Timeframe |
| ------ | ------ | ----- | --------- |
|        |        |       |           |
|        |        |       |           |

## 7. In their words

> "_One direct quote, trimmed but not rewritten._"
>
> — Name, Role, Company

## 8. Call to action

_One line inviting the reader to take the same step, plus a link._

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## The five interview questions that fill this in

1. What was the situation before we started, and what was it costing you?
2. What had you already tried, and why did it not stick?
3. What made you decide to go ahead with us?
4. What is different now — and is there a number attached to it?
5. What would you say to someone weighing up the same decision?

## Before you publish

- [ ] The outcome appears in the first sentence
- [ ] Every claim has a number or a named source
- [ ] The quote still sounds like the client
- [ ] The client has signed off on names, logos and figures
- [ ] There is a clear next step at the end

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Tired of the blank page? ProofMints collects the client's reply as text or a
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